Launch of La Horde school in 2021

La Horde is a graduate school of computer science that will open in Bordeaux in September 2021. It offers a unique course: Bachelor’s degree (Bac+3): Video Game Developer and Master’s degree (Bac+5): Video Game Technical Architect. The school intends to train future video game programmers of excellence.

Programisto La Horde Campagne SEO SEA

A title

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Technologie & Déploiement    
Programisto expertise wordpressWordPress Programisto expertise déploiement Platform SH Platform SH  
Webmarketing & Webmastering    
Programisto expertise SEO référencement Google Search Console Google Search Console
Programisto expertise SEO référencement Bing Search Bing Search		 Programisto expertise SEA Google Ads Google Ads
Programisto expertise SEA Facebook Ads Facebook Ads
Programisto expertise SEA Twitter Ads Twitter Ads		 Programisto expertise optimisation Google pagespeed insights Google PageSpeed
CRM, Automatisation & Monitoring    

Programisto expertise CRM HubSpot Marketing HubSpot
Programisto expertise Automatisation Zapier Zapier

 Programisto expertise Monitoring Google AnalyticsGoogle Analytics
Programisto expertise tracking Google Tag Manager Google Tag Manager		 Programisto expertise Monitoring Google Data StudioGoogle Data Studio
Management de ressources    
Bordeaux 6 mois 2 Programistoj*

Context and stakes

The video game development market is booming and the city of Bordeaux is not left behind with its many professional studios. The main challenge of the sector: to unearth young start-ups mainly from a sector of computer development not very specialized.

With the development of techniques related to video games, the evolution of the market which is constantly growing, and an extremely dynamic ecosystem in Bordeaux, we have found fertile ground to develop a concept of apprenticeship to the professions of video game development.

– Julien Leonard, Director of La Horde

We were keen to approach the recruitment mission for the first class scheduled to open in September 2021 with a lot of empathy and ideation. Indeed, although the sector is growing year after year and the opportunities are multiplying, the technical requirement necessary to become professional and the health situation in early 2021 lead to many issues to overcome. We have applied the methodology below.

Stack Programisto

We deployed an environment of human and digital resources in order to successfully complete this web acquisition campaign. Here are some of its details below:

Human resources deployed

  • 1 WordPress developer / integrator for the realization of the showcase site
  • 1 webmarketer for the targeting strategy and the construction and optimization of the conversion funnel and building, monitoring, optimization of acquisition campaigns
  • 1 salesperson, 1 community manager and a content creator within the La Horde team in collaboration with Programisto

Digital resources deployed

  • Hosting on Platform. SH for its resiliency and speed of response
  • Search Engine Optimization (SEO) via data analysis on Google Search Console and Microsoft Bing Search
  • User journey optimization via PageSpeed analysis and tracking via Google Tag Manager
  • Search Engine Advertising (SEA) on Google Ads, Youtube Ads, Display Google Partners, Facebook and Instagram Ads and Twitter Ads platforms.
  • Data monitoring via Google Analytics and Google Data Studio
  • Using HubSpot CRM (Customer Relationship Management) to track lead conversions; marketing automations via Zapier
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